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How to promote an audioGuide

Published by NexSwiss
Posted on 28/09/2020

image of article How to promote an audioGuide

You have just produced your first AudioGuide and want to communicate about it? Here are some tips!


As a public transport company, or by contacting them:

 Display at stations (possibility to use the CityTourPlayer poster generator)

 Posting in the kiosks

 Display in vehicles

 Display on applications/websites

 Include the tour QR code in your route brochures.

 Create stickers with the QR code and stick them at the stations (this takes less space than a full poster).

 Social networks

 

As a tourist office or as a city or by contacting them:

 Display at your city's kiosks

 Insertion of the QR Code in your city's tourist brochures

 Creation of roll-ups presenting your AudioGuide

 Communication to hotels and restaurants as well as tourist attractions in your city with posters, brochures, or leaflets describing your audio guide. In addition, hotels often like to be able to offer various tourist activities, especially if they are free.

 

As a private person:

 Consider presenting your project to your city, tourist office, and public transport, they might be interested in helping you to promote your project. Explain to them that it enhances their line. For this purpose, do not hesitate to consult our brochure!

 Contacting restaurants, hotels, museums, etc., and offering them, with or without a contribution, to be included in the AudioGuide. This can be a great way of advertising their establishment.

 Online forums and other sites with good tourist tips for the region

 

In any case, a long-term communication plan seems more interesting, as this is an activity that is primarily aimed at tourists in your region, and which will therefore be discovered mainly in tourist brochures, on the Internet, and by word of mouth. 

You should also think about communicating in several languages if your audio guide offers several.

Finally, if you do not wish to make posters at the stations, it is still possible to make small stickers with the QR code and with only AudioGuide (+logo CityTourPlayer +your logo if desired) on them which you can then propose in a brochure, flyer or other. With the prior agreement of the public transport company, you can also stick them on the stops and thus free up display space, but above all, you allow anyone who has heard about your project not to be lost when arriving at the station.



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When planning an audioGuide, there is only one real difficulty: the production of the audiovisual content of your audioGuide. So how do you make it simple and effective?

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What could be better than offering an audio guide that doesn't just reach the visitors you have in your city? For this purpose, you can create a story, an adventure or present your city's good tips to your own citizens. Go on an adventure! 

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About Us

CityTourPlayer is a project from NexSwiss Sàrl, a company based in Switzerland.

The idea for this platform arose during a visit to London on bus 11. Indeed, this bus offered very beautiful views of the best places in the British city but did not provide any real-time information about these places. We came up with the idea of creating a platform that would allow public transport companies and cities around the world to produce customized audioguides on existing public transport networks. In this way, both small towns and large cities could offer tourists, as well as their locals, the opportunity to freely discover their landscape without using private buses routes and to take advantage of existing urban networks.

By NexSwiss Sàrl, for more information about us and our IT products, visit our main website: NexSwiss.ch


 

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