For this purpose, posters containing a QR code have been put up at each stop of line 24; the user can simply scan the code with the camera of his smartphone or go directly to to start the guided tour. Stop by stop, it shows him what he sees through the window and the stories associated with it. The user also has the option of automatically synchronizing the tour with the position of the bus by activating the GPS location.
This audio guide is part of a context where unlimited mobile data is becoming the norm and roaming fees are tending to decrease or even disappear, which allows the user to fully enjoy new audio-visual experiences on the move.
"We were seduced by the idea of telling the stories around our lines and creating a close link with our customers, by offering them the opportunity to discover or rediscover their region during their trip." - explains the tl.
"But also by the enthusiasm and entrepreneurial spirit of this group of young people from Lausanne."
Simple and fast
The interface is displayed as soon as the QR code is scanned and allows the user to choose the language (currently French and English) with or without subtitles. The user can then see on his screen images or 360° panoramas specially selected for the visit. In case the user does not have an unlimited connection, it is also possible to activate the data saving option.
Thanks to this innovative audio guide, users can discover new places and learn more about the city's history. They can interrupt their tour at any time to go to a place and visit it, then resume their journey and the audio guide where it left off.
This new free activity is an original experience to do alone or with others. It highlights the region's heritage and reinforces the attractiveness of public transport while allowing people to take advantage of an existing travel offer.
CityTourPlayer was created by a group of young people from Lausanne and aims to allow any transport company, tourist office, or private person to create audio guides in a few clicks to promote the heritage of their city, business, or region. To do so, the interested parties have all the necessary tools on the web interface available at the address CityTourPlayer.com. In particular, they can insert images and audio for a selected route or easily generate posters with QR codes. NexSwiss also offers a turnkey solution for the creation of an audio guide. Finally, it should be noted that the audio guide can also be integrated into existing transport applications.
Contact
NexSwiss Sàrl